Washington, DC – September 22, 2025 – Customer Value Partners, LLC (CVP) , a leading healthcare and technology firm, has rebranded its award-winning GenAI solution (formerly Franklin) as Fifer^TM. This transition represents a strategic shift in the way CVP envisions the future of GenAI for highly regulated environments. Launched as a suite of four trustworthy GenAI tools in April 2024, CVP has expanded the solution into an integrated enterprise intelligence platform bringing AI-powered solutions to the federal government.

Clear Signals in Complex Environments

The new name reflects this evolution: Like the fifers who coordinated complex troop movements through clear signals, Fifer extracts critical signals from background noise and connects independent tools and applications into a powerful, customizable intelligence ecosystem.

In this new era of GenAI, the federal government faces increasingly complex challenges: Siloed, legacy data systems. Faster, more effective cyber-attacks. Competing priorities. Information overload. A deluge of exciting but disparate new technologies. In this noisy digital landscape, Fifer brings clarity, efficiency, and flexibility—delivering precision intelligence, administrative control, and application integration with unwavering reliability.

Orchestrating Secure Intelligence

Built on a modular, LLM-agnostic platform that supports standard and custom integrations, Fifer maximizes the value of GenAI—providing budget and usage control, curated knowledge bases and multi-agent RAG to eliminate hallucinations, and coordination and security for third party AI apps. This means Fifer customers can transform workflows and operations, respond to changing priorities or emerging technologies by updating knowledge bases and changing LLMs, and easily add apps to support mission success.

“Over the past eighteen months, we’ve collaborated with agency partners to build their first GenAI use cases, and Fifer is our response to where the market is heading: enterprise-grade AI deployment at scale,” says CVP CEO, Anirudh Kulkarni. “Fifer is a hardened enterprise intelligence platform serving as the central nervous system for all AI operations, from user management to API orchestration. It lets enterprises tackle the toughest AI challenges—from cybersecurity to legacy tool and code modernization to DevSecOps—without LLM lock-in. We’re meeting our clients where they’re going to be next, not where they are today.”

“We designed Fifer as an entire platform to help organizations move beyond basic chatbots and get to automating mission-critical work,” says CVP CAIO, Cal Zemelman. “Logging, budgeting, and centralized management support secure, wide-scale deployment, while our integrated knowledge bases provide peace of mind: you know the AI is referencing your organization’s institutional knowledge, not something it read on Reddit. Because Fifer operates entirely within your data center or cloud environment, you maintain complete control over security and data governance. There’s no third-party accessing or using your sensitive information.”

Fifer Logo

Fifer retains the logomark and look and feel of the original brand, respecting the product’s brand equity and maintaining the momentum and trust established over the past year and a half. Following the rebrand, the old and new names and logos will coexist during a period of transition.

This release was originally published on cvpcorp.com on March 10, 2025.